Driving innovation via technology requires we identify and manage the impact on people and their business processes. While I was at Xerox, while I was focused on selling high-speed printers. I connected with the customer need to decrease the cost of customer acquisition. The connection was utilizing the power of color and variable data to create 1-1 marketing collateral that resulted in an increased response rate. At Microsoft we empower people to achieve more. There is a difference between doing more and achieving more. Customer challenges are not about upgrading technology or taking advantage of a new capability. It is about increasing productivity and competitive advantage, transforming business processes to increase customer acquisition, or optimizing costs to surface reinvestment dollars. Technology alone does not suffice. I focus on advocating the end-to-end solution that considers the adoption of the technology into the business processes, user experience, and enabling IT to manage and govern a new environment designed to meet the business needs of the organizations. A common thread in all my career moves, is the focus on understanding how to accelerate company growth and the utilization of technology innovation as an enabler.